VISION

Our goal is to teach / coach the essential and fundamental skills and techniques of basketball and to instil the required work ethic that is needed for the participants to take their game to the “Next Level”. By providing a fun, positive, enthusiastic, informal yet challenging environment and setting we strive to keep all players / athletes engaged and motivated throughout the sessions. Basketball is an Olympic sport and the second most popular team sport for participation in Australia.3×3 (3 on 3) basketball is considered the number one urban team sport in the world. From the first official event at the 2010 Youth Olympics Games to the Olympic inclusion starting from the Tokyo 2020 Games. 3×3 basketball (street ball) is a new age phenomena all over the world! 3×3 is simple and flexible enough to be played anywhere by anybody. All you need is a hoop, a half-court and six players. Events can be staged outdoor and indoor in all different locations to bring basketball directly to the players and for the players to show case their skills in s fast paced but chilled environment and to be a part of a more initiate team with a roaring crowd.

ENTERTAINING

The rules are very simple and designed to make it a fast paced, spectacular, exciting and a fun game. The non-stop music brings an authentic urban culture atmosphere, which attracts a new young audience to the games.

PROFESSIONAL

3×3 is an opportunity for new players, organisers and countries to go from the streets to the World Stage. The stars of the game play in a professional tour and some of the most prestigious multi-sports events. On June 9 2017, 3×3 was added to the Olympic Program, starting from the Tokyo 2020 Games.

INCEPTION

Street Play evolved from a committed and dedicated long life professional basketball player who had a dream as a teenager to become an NBA basketball player. While playing professional basketball overseas Erez Feinberg; like most aspired basketball players wanted to pursue a career in basketball. Erez is not only a passionate basketball player, coach and owner/CEO of Street Play; he is also a senior educator, leader and mentor by profession at a highly regarded Private school in Melbourne. He brings with him over 35 years of basketball experience with a genuine passion for the game, working with children, teens, young adults of all ages, group dynamics and sportsmanship and the ethos of anything is possible; by pushing oneself to the fullest of ones ability to achieve the best satisfying results. This passion was geared also with his wife Tali owner/CEO has many years of experience, from a very young age, in sport and physical education. And extensive knowledge in health, fitness and wellbeing. I have professional experience in fundraising, PR, marketing and youth / young adult leadership and mentoring. My individualistic, optimistic outlook, positive mindset, passion, self-efficacy, achievements and positivity are core traits which I strongly posses and which have shaped the person I am today. I live by the ethos: “The sky is the limit”. Together; Erez and Tali created Street Play and now it is constantly evolving and progressing. Street Play Basketball aims to develop and promote the game of basketball and to unite children of all ages and backgrounds to unify, play together and be a part of a basketball community and basketball phenomena. Basketball is everyone’s game; so if you have the passion; commit to it!!

Str33t Play
Commit to your passion!